Track UTM parameters and see which campaigns, traffic sources and content perform best — with conversion attribution, directly in WordPress.
14-day money-back · Cancel anytime · GDPR-compliant · Local in WordPress
A UTM tracking plugin captures UTM parameters (utm_source, utm_medium, utm_campaign) from your marketing links and shows you which channels bring the most conversions. See which Facebook ad, which newsletter, which blog post performs best.
Google Analytics lacks heatmaps and session recordings. Hotjar costs 39 €/month. Insyta Pro starts at 6 €/month — 100% local, GDPR-compliant.
| Feature | Insyta Pro | Hotjar | GA4+GTM | MS Clarity |
|---|---|---|---|---|
| Click tracking | ✓ | ✓ | ✓ complex | ✗ |
| Click heatmap | ✓ Canvas overlay | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Scroll tracking | ✓ + Scroll Map | ✓ | ✗ | ✓ |
| Session recordings | ✓ local | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Session journey | ✓ local | ✗ | ✗ | ✗ |
| Real-time dashboard | ✓ Live counter + sessions | ✗ | ✓ but complex | ✗ |
| Rage click detection | ✓ | ✓ | ✗ | ✓ |
| Dead click detection | ✓ | ✗ | ✗ | ✗ |
| Form analytics | ✓ | partial | ✗ | ✗ |
| Conversion goals | ✓ | partial | ✓ complex | ✗ |
| A/B test tracker | ✓ | ✗ | ✗ | ✗ |
| UTM attribution | ✓ | ✗ | ✓ | ✗ |
| Traffic analytics | ✓ | ✗ | ✓ | ✗ |
| Page analytics (per URL) | ✓ | ✗ | ✗ | ✗ |
| Dwell time per scroll zone | ✓ | ✗ | ✗ | ✗ |
| Email reports | ✓ | ✗ | ✗ | ✗ |
| Smart alerts | ✓ | ✗ | ✗ | ✗ |
| Link & CTA tracking | ✓ | partial | ✓ complex | ✗ |
| Button scanner | ✓ | ✗ | ✗ | ✗ |
| Multi-site dashboard | ✓ Agency | ✗ | ✗ | ✗ |
| White-Label Addon | ✓ Agency | ✗ | ✗ | ✗ |
| Self-hosted (your server) | ✓ 100% | ✗ | ✗ | ✗ Microsoft cloud |
| GDPR compliant / cookieless | ✓ | ⚠ limited | ⚠ limited | ⚠ Microsoft data sharing |
| No data to third parties | ✓ | ✗ | ✗ | ✗ |
| WordPress-native | ✓ | ✗ | ✗ | ✗ |
| Price | from 6 €/mo | from 39 €/mo | Free + setup work | Free* |
Every click is attributed to traffic source
Compare performance of different campaigns
See which UTM source converts most
Google / Facebook / Email — who brings traffic?
Track important marketing links automatically
See complete customer journey with all UTMs
Custom branding, logo & colors for the plugin dashboard. Available separately for Agency licenses.
See which newsletter campaigns really lead to clicks on your website — with full UTM attribution.
Compare Google Ads, Facebook Ads and organic search directly in the dashboard — no tag manager needed.
Connect UTM sources with conversion goals and see which channel delivers the highest ROI.
Which campaign brings visitors who actually buy? UTM + Conversion Goals shows you.
Track which affiliate links are actually clicked and from which UTM sources the traffic comes.
Prove campaign performance with real click data instead of just impressions — exportable as CSV.
Cancel anytime
Cancel anytime · 14-day money back
Cancel anytime · 14-day money back
UTM attribution · Traffic sources · Conversion tracking · Cookieless · GDPR-compliant
14-day money-back guarantee · Lifetime updates · Support in English and German
