Test different button texts, colors and positions with A/B tests and see which variant converts best — directly in WordPress, without external tools.
14-day money-back · Cancel anytime · GDPR-compliant · Local in WordPress
An A/B testing plugin splits traffic between two variants (e.g. green button vs. red button) and measures which variant performs better. You can test button texts, colors, positions or entire page versions against each other.
Google Analytics lacks heatmaps and session recordings. Hotjar costs 39 €/month. Insyta Pro starts at 6 €/month — 100% local, GDPR-compliant.
| Feature | Insyta Pro | Hotjar | GA4+GTM | MS Clarity |
|---|---|---|---|---|
| Click tracking | ✓ | ✓ | ✓ complex | ✗ |
| Click heatmap | ✓ Canvas overlay | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Scroll tracking | ✓ + Scroll Map | ✓ | ✗ | ✓ |
| Session recordings | ✓ local | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Session journey | ✓ local | ✗ | ✗ | ✗ |
| Real-time dashboard | ✓ Live counter + sessions | ✗ | ✓ but complex | ✗ |
| Rage click detection | ✓ | ✓ | ✗ | ✓ |
| Dead click detection | ✓ | ✗ | ✗ | ✗ |
| Form analytics | ✓ | partial | ✗ | ✗ |
| Conversion goals | ✓ | partial | ✓ complex | ✗ |
| A/B test tracker | ✓ | ✗ | ✗ | ✗ |
| UTM attribution | ✓ | ✗ | ✓ | ✗ |
| Traffic analytics | ✓ | ✗ | ✓ | ✗ |
| Page analytics (per URL) | ✓ | ✗ | ✗ | ✗ |
| Dwell time per scroll zone | ✓ | ✗ | ✗ | ✗ |
| Email reports | ✓ | ✗ | ✗ | ✗ |
| Smart alerts | ✓ | ✗ | ✗ | ✗ |
| Funnel builder | ✓ | ✗ | ✗ | ✗ |
| Link & CTA tracking | ✓ | partial | ✓ complex | ✗ |
| Button scanner | ✓ | ✗ | ✗ | ✗ |
| Multi-site dashboard | ✓ Agency | ✗ | ✗ | ✗ |
| White-Label Addon | ✓ Agency | ✗ | ✗ | ✗ |
| Self-hosted (your server) | ✓ 100% | ✗ | ✗ | ✗ Microsoft cloud |
| GDPR compliant / cookieless | ✓ | ⚠ limited | ⚠ limited | ⚠ Microsoft data sharing |
| No data to third parties | ✓ | ✗ | ✗ | ✗ |
| WordPress-native | ✓ | ✗ | ✗ | ✗ |
| Price | from 6 €/mo | from 39 €/mo | Free + setup work | Free* |
Test texts, colors, sizes of different buttons
Automatic calculation if result is significant
Measure which variant converts better
50/50 or custom split between variants
See live performance while test is running
Create A/B test in 2 minutes — no code needed
Custom branding, logo & colors for the plugin dashboard. Available separately for Agency licenses.
Test different "Add to Cart" buttons and find out which color, text or position gets more clicks.
Test hero CTAs, headline variants or button positions and see in real-time which variant wins.
Stop guessing. Prove with statistically significant data which variant converts more.
Test new design decisions data-driven — without external tools, directly in the WordPress dashboard.
Test different CTA texts on landing pages coming from newsletter campaigns.
Show clients with real data which button variant generates more clicks — more convincing than any presentation.
Cancel anytime
Cancel anytime · 14-day money back
Cancel anytime · 14-day money back
Button texts · Colors · Positions · Statistical evaluation · GDPR-compliant
14-day money-back guarantee · Lifetime updates · Available in 9 languages
