Define multi-step funnels from page visits, clicks and goals — and see at a glance where users drop off. Proportional drop-off bars reveal every weak spot. Local in WordPress, GDPR-compliant.
14-day money-back · Cancel anytime · GDPR-compliant · Local in WordPress
The Funnel Builder lets you define and analyze multi-step conversion paths. Combine page visits, button clicks and conversion goals into a funnel — and see at a glance how many users drop off at each step. Proportional drop-off bars visualize the entire funnel based on real session data.
No other tool offers a visual funnel builder directly from WordPress — self-hosted, GDPR-compliant, from 6 €/month.
| Feature | Insyta Pro | Hotjar | GA4+GTM | MS Clarity |
|---|---|---|---|---|
| Click tracking | ✓ | ✓ | ✓ complex | ✗ |
| Click heatmap | ✓ Canvas overlay | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Scroll tracking | ✓ + Scroll Map | ✓ | ✗ | ✓ |
| Session recordings | ✓ local | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Session journey | ✓ local | ✗ | ✗ | ✗ |
| Real-time dashboard | ✓ Live counter + sessions | ✗ | ✓ but complex | ✗ |
| Rage click detection | ✓ | ✓ | ✗ | ✓ |
| Dead click detection | ✓ | ✗ | ✗ | ✗ |
| Form analytics | ✓ | partial | ✗ | ✗ |
| Conversion goals | ✓ | partial | ✓ complex | ✗ |
| A/B test tracker | ✓ | ✗ | ✗ | ✗ |
| UTM attribution | ✓ | ✗ | ✓ | ✗ |
| Traffic analytics | ✓ | ✗ | ✓ | ✗ |
| Page analytics (per URL) | ✓ | ✗ | ✗ | ✗ |
| Dwell time per scroll zone | ✓ | ✗ | ✗ | ✗ |
| Email reports | ✓ | ✗ | ✗ | ✗ |
| Smart alerts | ✓ | ✗ | ✗ | ✗ |
| Link & CTA tracking | ✓ | partial | ✓ complex | ✗ |
| Button scanner | ✓ | ✗ | ✗ | ✗ |
| Multi-site dashboard | ✓ Agency | ✗ | ✗ | ✗ |
| White-Label Addon | ✓ Agency | ✗ | ✗ | ✗ |
| Self-hosted (your server) | ✓ 100% | ✗ | ✗ | ✗ Microsoft cloud |
| GDPR compliant / cookieless | ✓ | ⚠ limited | ⚠ limited | ⚠ Microsoft data sharing |
| No data to third parties | ✓ | ✗ | ✗ | ✗ |
| WordPress-native | ✓ | ✗ | ✗ | ✗ |
| Cohort analysis | ✓ | ✗ | ✗ | ✗ |
| Funnel builder | ✓ | ✗ | ✗ | ✗ |
| Price | from 6 €/mo | from 39 €/mo | Free + setup work | Free* |
Combine page, click and goal steps freely — create funnels with as many steps as you need.
Proportional bars with gradient show exactly where and how many users drop off at each step.
Page visits, button clicks and conversion goals as steps — flexibly combinable for every use case.
Funnel is calculated on real session data — no extrapolations, no samples, no estimates.
Save as many funnels per website as you need — no limits, no extra cost.
Assemble steps from pages, clicks and goals — name your funnel and select the desired steps.
Analyze data from your desired time window — last 7 days, 30 days or custom.
Visualization shows exactly where users drop off — proportional bars make weak spots immediately visible.
See at a glance where revenue is lost in the conversion path — no technical know-how required.
Build funnels for every client website — show exactly where optimization potential lies.
Analyze the checkout funnel step by step — identify drop-offs between cart and purchase.
Track the path from landing page through article to newsletter signup — optimize the content funnel.
Measure campaign performance through concrete funnel steps — from the ad landing page to conversion.
Analyze onboarding funnels — from registration through activation to upgrade.
Cancel anytime
Cancel anytime · 14-day money back
Cancel anytime · 14-day money back
Multi-step funnels · 3 step types · Visual drop-off · Session-based · GDPR-compliant
14-day money-back guarantee · Lifetime updates · Available in 9 languages
