Insyta Pro stores all data on your own server, sets no cookies, and automatically anonymizes IP addresses. You don't need a cookie banner or visitor consent.
Google Analytics, Hotjar and Clarity send visitor data to US servers and set cookies. Insyta Pro doesn't.
| Feature | Insyta Pro | Hotjar | GA4+GTM | MS Clarity |
|---|---|---|---|---|
| Click tracking | ✓ | ✓ | ✓ complex | ✗ |
| Click heatmap | ✓ Canvas overlay | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Scroll tracking | ✓ + Scroll Map | ✓ | ✗ | ✓ |
| Session recordings | ✓ local | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Session journey | ✓ local | ✗ | ✗ | ✗ |
| Real-time dashboard | ✓ Live counter + sessions | ✗ | ✓ but complex | ✗ |
| Rage click detection | ✓ | ✓ | ✗ | ✓ |
| Dead click detection | ✓ | ✗ | ✗ | ✗ |
| Form analytics | ✓ | partial | ✗ | ✗ |
| Conversion goals | ✓ | partial | ✓ complex | ✗ |
| A/B test tracker | ✓ | ✗ | ✗ | ✗ |
| UTM attribution | ✓ | ✗ | ✓ | ✗ |
| Traffic analytics | ✓ | ✗ | ✓ | ✗ |
| Page analytics (per URL) | ✓ | ✗ | ✗ | ✗ |
| Dwell time per scroll zone | ✓ | ✗ | ✗ | ✗ |
| Email reports | ✓ | ✗ | ✗ | ✗ |
| Smart alerts | ✓ | ✗ | ✗ | ✗ |
| Link & CTA tracking | ✓ | partial | ✓ complex | ✗ |
| Button scanner | ✓ | ✗ | ✗ | ✗ |
| Multi-site dashboard | ✓ Agency | ✗ | ✗ | ✗ |
| White-Label Addon | ✓ Agency | ✗ | ✗ | ✗ |
| Self-hosted (your server) | ✓ 100% | ✗ | ✗ | ✗ Microsoft cloud |
| GDPR compliant / cookieless | ✓ | ⚠ limited | ⚠ limited | ⚠ Microsoft data sharing |
| No data to third parties | ✓ | ✗ | ✗ | ✗ |
| WordPress-native | ✓ | ✗ | ✗ | ✗ |
| Price | from 6 €/mo | from 39 €/mo | Free + setup work | Free* |
Insyta uses SessionStorage (not cookies). Data is automatically deleted when the tab closes and is never sent to the server. No cross-session tracking possible.
IP addresses are automatically anonymized before storage: the last octet is removed (e.g. 192.168.1.xxx). Identifying individuals is not possible.
All data is stored exclusively in your WordPress database. No third party, no US server, no cloud. You have full control.
Since Insyta Pro sets no cookies, stores no personal data and anonymizes all IPs, tracking can operate under legitimate interest (Art. 6(1)(f) GDPR).
This means: You need no cookie banner and no consent from your visitors. Insyta Pro can start tracking immediately — legally compliant with GDPR, TTDSG and ePrivacy Directive.
Recommendation: Mention Insyta Pro in your privacy policy. The plugin provides a ready-made template under WordPress → Settings → Privacy → Insyta Pro. Just copy and paste.
No cookies, no consent, no legal risk. Cancel anytime.
