Group visitors by first-visit period and track their return over weeks and months — with color-coded retention heatmap, segment filters and KPI dashboard. 100% local in WordPress.
14-day money-back · Cancel anytime · GDPR-compliant · Local in WordPress
Cohort Analysis groups visitors by the period of their first visit — week or month — and shows you in a color-coded heatmap how many of them return in subsequent periods. At a glance, you can see whether your content and campaigns retain visitors long-term or whether you lose them after the first visit.
No other tool offers cohort analysis with retention heatmaps directly from WordPress — self-hosted, GDPR-compliant, from 6 €/month.
| Feature | Insyta Pro | Hotjar | GA4+GTM | MS Clarity |
|---|---|---|---|---|
| Click tracking | ✓ | ✓ | ✓ complex | ✗ |
| Click heatmap | ✓ Canvas overlay | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Scroll tracking | ✓ + Scroll Map | ✓ | ✗ | ✓ |
| Session recordings | ✓ local | ✓ from 39 €+/mo | ✗ | ✓ US servers |
| Session journey | ✓ local | ✗ | ✗ | ✗ |
| Real-time dashboard | ✓ Live counter + sessions | ✗ | ✓ but complex | ✗ |
| Rage click detection | ✓ | ✓ | ✗ | ✓ |
| Dead click detection | ✓ | ✗ | ✗ | ✗ |
| Form analytics | ✓ | partial | ✗ | ✗ |
| Conversion goals | ✓ | partial | ✓ complex | ✗ |
| A/B test tracker | ✓ | ✗ | ✗ | ✗ |
| UTM attribution | ✓ | ✗ | ✓ | ✗ |
| Traffic analytics | ✓ | ✗ | ✓ | ✗ |
| Page analytics (per URL) | ✓ | ✗ | ✗ | ✗ |
| Dwell time per scroll zone | ✓ | ✗ | ✗ | ✗ |
| Email reports | ✓ | ✗ | ✗ | ✗ |
| Smart alerts | ✓ | ✗ | ✗ | ✗ |
| Link & CTA tracking | ✓ | partial | ✓ complex | ✗ |
| Button scanner | ✓ | ✗ | ✗ | ✗ |
| Multi-site dashboard | ✓ Agency | ✗ | ✗ | ✗ |
| White-Label Addon | ✓ Agency | ✗ | ✗ | ✗ |
| Self-hosted (your server) | ✓ 100% | ✗ | ✗ | ✗ Microsoft cloud |
| GDPR compliant / cookieless | ✓ | ⚠ limited | ⚠ limited | ⚠ Microsoft data sharing |
| No data to third parties | ✓ | ✗ | ✗ | ✗ |
| WordPress-native | ✓ | ✗ | ✗ | ✗ |
| Cohort analysis | ✓ | ✗ | ✗ | ✗ |
| Funnel builder | ✓ | ✗ | ✗ | ✗ |
| Price | from 6 €/mo | from 39 €/mo | Free + setup work | Free* |
Color-coded matrix shows how many visitors from each cohort return in subsequent periods — from dark (high retention) to light (low retention).
Switch flexibly between weekly and monthly view — depending on which period you want to analyze.
Filter cohorts by device type, country or UTM source — and discover which segments have the best retention.
Returning rate, average visits per visitor, cohort count and more KPIs at a glance.
Bar chart visualizes the size of each cohort — rendered with Chart.js directly in your WordPress dashboard.
Each visitor receives a persistent visitor_id via localStorage — cookieless and GDPR-compliant. First visit date is stored.
Visitors are grouped by the week or month of their first visit — you choose the granularity.
The heatmap shows for each cohort how many visitors return in subsequent periods — patterns become visible immediately.
See at a glance whether visitors return long-term or are lost after the first visit.
Show clients the long-term value of your campaigns with retention heatmaps — data-driven and visually compelling.
Understand which acquisition periods bring the most loyal customers — and invest specifically in those channels.
Find out whether new content or redesigns improve visitor retention — cohort by cohort.
Compare retention by UTM source — which campaign brings the most sustainable visitors?
Measure new user return rate over weeks and months — an early indicator for churn.
Cancel anytime
Cancel anytime · 14-day money back
Cancel anytime · 14-day money back
Retention heatmap · Weeks + months · 3 segment filters · KPI dashboard · GDPR-compliant
14-day money-back guarantee · Lifetime updates · Available in 9 languages
