Clarity is free — but your visitor data goes to Microsoft servers in the US. No GDPR-compliant tracking, no form analytics, no A/B testing, no email reports. Insyta Pro offers 32+ features, stores everything on your server and needs no cookie banner.
14-day money-back · Cancel anytime · GDPR-compliant · No data to Microsoft
Microsoft Clarity offers heatmaps and session recordings — but that's it. Insyta Pro delivers 32+ features, GDPR-compliant, self-hosted and no data sent to Microsoft.
| Feature | Insyta Pro | MS Clarity |
|---|---|---|
| Click tracking | ✓ | ✓ |
| Click heatmap | ✓ | ✓ |
| Scroll tracking | ✓ | ✓ |
| Session recordings | ✓ | ✓ |
| Session journey | ✓ | ✗ |
| Real-time dashboard | ✓ | ✗ |
| Rage click detection | ✓ | ✓ |
| Dead click detection | ✓ | ✓ |
| Form analytics | ✓ | ✗ |
| Conversion goals | ✓ | ✗ |
| A/B test tracker | ✓ | ✗ |
| UTM attribution | ✓ | ✗ |
| Traffic analytics | ✓ | ✗ |
| Page analytics (per URL) | ✓ | ✗ |
| Dwell time per scroll zone | ✓ | ✗ |
| Email reports | ✓ | ✗ |
| Smart alerts | ✓ | ✗ |
| Link & CTA tracking | ✓ | ✗ |
| Button scanner | ✓ | ✗ |
| Multi-site dashboard | ✓ | ✗ |
| White-Label Addon | ✓ | ✗ |
| Self-hosted (your server) | ✓ | ✗ |
| GDPR compliant / cookieless | ✓ | ✗ |
| No data to third parties | ✓ | ✗ |
| WordPress-native | ✓ | ✗ |
| Price | from 6 €/mo | Free* |
All tracking data is stored in your WordPress database. No transfer to Microsoft or other third parties. You have full control.
Cookieless tracking, IP anonymization, no data transfer to the US. You need no cookie banner and no consent.
Clarity offers heatmaps, recordings and a few click metrics. Insyta Pro adds form analytics, A/B testing, conversion goals, UTM attribution, email reports and much more.
Insyta Pro is a WordPress plugin — no external script, no tag manager, no third-party account needed. Install, activate, done.
Custom branding for the dashboard, role-based access and multi-site management — perfect for agencies and freelancers.
Automatic email reports and intelligent notifications for traffic changes — not available in Clarity.
Upload plugin, enter license key, done. Tracking starts immediately — GDPR-compliant from the first second.
Delete the Clarity tracking script from your theme or tag manager. No more data sent to Microsoft.
All data stays on your server. No cookie banner needed, no US data transfer, full control.
Color-coded heatmap shows click hotspots on every page — more detailed than Clarity.
Automatically capture all button clicks and events — no code required.
Record visitor sessions — no external servers, no traffic limit.
Track complete visitor paths — Clarity only shows individual recordings.
How far do visitors scroll? 5 configurable milestones show where they stop.
Test variants and find the winner — not possible with Clarity.
Track UTM parameters across the entire journey — Clarity cannot do this.
See live visitors in real-time — Clarity has no real-time dashboard.
Complete traffic analytics directly in WordPress — Clarity does not offer this.
All KPIs per URL — views, scroll, clicks and sources at a glance.
Automatically detect frustrated users — better than Clarity.
Detect clicks on non-clickable elements — Clarity does not detect this.
Define conversion goals based on click events or page visits.
Track form abandonments and drop-off fields — Clarity does not offer this.
Automatically track tel:, mailto: and external links.
Automatic email reports with your most important analytics data.
Anomaly detection via email & Slack — not available in Clarity.
Manage all sites in one dashboard — Clarity cannot do this.
Custom branding for the dashboard — perfect for agencies.
Cancel anytime
Cancel anytime · 14-day money back
Cancel anytime · 14-day money back
All Insyta Pro Features
32+ features · GDPR-compliant · Self-hosted · No data to Microsoft · No cookie banner
14-day money-back guarantee · Lifetime updates · Support in English and German
